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Trump Plans 10–15% Tariffs for 150+ Countries, Signaling Shift in Global Trade Strategy

by Team Lumida
July 17, 2025
in Macro
Reading Time: 4 mins read
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Trump Threatens New Wave of Tariffs, Targeting Key Trading Partners with Rates Up to 40%
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Key Takeaways:

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  1. Broad Tariff Notification: President Trump announced he will send letters to over 150 countries notifying them of new tariff rates, likely set at 10% or 15%, as part of his ongoing trade agenda.
  2. Uniform Rate for Smaller Economies: The tariffs will apply uniformly to a group of “not big countries” that do limited business with the U.S., providing some certainty for smaller trading partners compared to earlier, higher threats.
  3. Market and Diplomatic Impact: The move injects fresh uncertainty into global markets and has surprised partners like the EU, which had hoped for negotiated deals rather than blanket tariffs.
  4. Negotiation Still Possible: While Trump is touting the letters as “deals,” he has left the door open for countries to negotiate lower rates, though he appears less interested in traditional back-and-forth talks.
  5. Tariff Strategy Evolution: Economists note the lower rates signal Trump’s recognition that excessively high tariffs are disruptive, and the new approach may be less damaging for smaller economies, especially in Asia.

What Happened?

President Trump said he will notify more than 150 countries that their tariff rates on exports to the U.S. could be set at 10% or 15%, with the final rate yet to be decided. The letters, which extend a previous deadline, are part of a broader push to pressure trading partners into better terms or face new duties starting August 1.

The announcement comes amid a flurry of tariff threats targeting various countries and sectors, including a 35% tariff on some Canadian goods and a 50% levy on copper. The EU and other partners were caught off guard, as many had been working toward negotiated agreements with the U.S.


Why It Matters?

This sweeping tariff notification marks a significant escalation in Trump’s trade policy, moving from targeted tariffs to a broad-based, uniform approach affecting much of the world. While the rates are lower than some earlier threats, the move increases uncertainty for global supply chains and financial markets.

For smaller economies, the clarity of a set rate may be preferable to the risk of even higher tariffs, but the lack of negotiation and the potential for further escalation remain concerns. The policy also signals a shift in U.S. trade strategy, with Trump framing the tariff letters themselves as “deals.”


What’s Next?

Countries receiving the tariff notifications will have a brief window to negotiate with the U.S. or face the new duties starting August 1. The EU and other major partners may seek last-minute talks, but Trump’s comments suggest limited appetite for traditional negotiations.

Markets and multinational companies will be watching closely for further details on the final rates and any exemptions or side deals. The global trade landscape is likely to remain volatile as the new tariff regime takes shape.

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Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
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