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Deere Guides Lower for 2026 as Margin Pressure, Weak Tractor Demand Weigh on Outlook

by Team Lumida
November 27, 2025
in Equities
Reading Time: 3 mins read
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Deere Guides Lower for 2026 as Margin Pressure, Weak Tractor Demand Weigh on Outlook
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Key Takeaways:

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• Q4 net income fell to $1.07B from $1.25B, despite sales rising 14% to $10.58B.
• Company expects challenging conditions to persist, forecasting lower 2026 earnings of $4B–$4.75B (vs. $5.11B expected).
• Large tractor demand remains depressed; tariffs and used-equipment oversupply continue to pressure margins.
• Growth expected from construction, forestry, and small-ag segments — supported by infrastructure and data-center buildout.


What Happened?

Deere reported fiscal Q4 earnings of $1.07B, down from $1.25B last year, even as sales rose 14% to $10.58B, beating expectations. Weakness in large equipment and ongoing tariff-related margin drag offset operational strength in other divisions. Precision agriculture revenue grew 10%, small-ag and turf rose 7%, and construction and forestry surged 27% on strong equipment demand and U.S. infrastructure spending. Shares fell ~5% on the report despite being up more than 13% year-to-date.


Why It Matters?

Deere enters 2026 facing cyclical softness in big-ticket farm purchases, compounded by high rates and cautious farmer sentiment. Tariffs continue to erode profitability, and the used-equipment glut weighs on pricing power. The company’s forward guidance — materially below Street expectations — highlights uncertainty in North American large-tractor demand, a core earnings driver. However, continued federal infrastructure spending and data-center expansion offer diversification and growth momentum outside row-crop machinery.


What’s Next?

Management expects production and precision-ag sales to decline 5%–10% in 2026, partially offset by ~10% growth in small-ag/turf and construction/forestry. Earnings recovery hinges on farm fundamentals, equipment inventory normalization, and easing rate pressure. Investors should watch tariff developments, crop-income trends, and pace of used-fleet reduction — all critical to restoring tractor demand and margin stability.

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Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

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