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New Study Undercuts Tariff Leverage: Americans Are Paying Almost the Entire Bill

by Team Lumida
January 20, 2026
in Macro
Reading Time: 3 mins read
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Key takeaways

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  • A Kiel Institute study estimates US consumers and importers absorbed ~96% of last year’s tariff burden; foreign exporters absorbed ~4% via lower prices.
  • If accurate, tariffs function more like a domestic consumption tax than a transfer from foreign producers—raising longer-run inflation risk.
  • The findings challenge a key political narrative and may reduce the credibility of tariff threats as a bargaining tool, including in current Europe-related negotiations.
  • Trade volumes are adjusting: exporters may redirect supply or pull back from the US market when tariffs are too punitive to price through.

What Happened?

A new study by the Kiel Institute for the World Economy analyzed roughly $4 trillion in shipments (Jan. 2024–Nov. 2025) and concluded that foreign exporters lowered prices only modestly, absorbing about 4% of US tariff increases, while US importers and consumers absorbed the other 96%. The research aligns with other recent work (including Yale Budget Lab and Harvard-affiliated analysis) suggesting tariffs do not meaningfully “get paid by foreigners” in practice.

Why It Matters?

For markets, the key issue is incidence: if tariffs mostly land on US buyers, they are inflationary over time and can compress margins for importers/retailers until pricing resets. That creates a delayed but important macro risk—tariffs can look painless early (if retailers/importers eat costs or rework supply chains), then show up later through higher shelf prices and weaker real consumption. Strategically, the study also implies tariff threats may have less negotiating power than advertised, because the domestic economic trade-off is larger than the political messaging suggests.

What’s Next?

Watch for evidence of pass-through accelerating—retail pricing, importer margin pressure, and inflation prints that lag tariff announcements. Also watch for substitution effects: if US buyers find alternative suppliers, foreign exporters may absorb more of the burden over time, but that adjustment is slow and sector-specific. Finally, monitor Europe-facing tariff negotiations: if markets conclude the US bears most costs, the perceived “credible threat” of tariffs may diminish, potentially shifting outcomes toward narrower or more symbolic tariff packages rather than sustained escalation.

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© 2025 Lumida Wealth Management LLC is an SEC registered investment adviser. Privacy Policy. Cookies Policy.
Disclaimer Important Information This site is for informational purposes only. Information presented on this site does not constitute as investment advice.

Lumida Wealth Management LLC (‘Lumida”) is an SEC registered investment adviser. SEC registration does not constitute an endorsement of the firm by the Commission nor does it indicate that the adviser has attained a particular level of skill or ability.

Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
‍Address: Lumida Wealth Management, 25 W 39th Street Suite 700, New York, NY 10018