Key Takeaways
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• MicroStrategy (now “Strategy Inc.”) risks removal from MSCI indexes because Bitcoin holdings exceed 50% of total assets
• JPMorgan says the stock already reflects most of the downside after a ~20% selloff and now trades near its Bitcoin NAV
• A positive MSCI decision on Jan. 15 could drive a sharp rebound in both Strategy shares and Bitcoin
• Liquidity concerns persist as the company holds ~$60B in Bitcoin with limited cash and rising debt obligations
What Happened?
JPMorgan analysts said the market has already priced in the risk that Strategy Inc. (formerly MicroStrategy) might be removed from major MSCI indexes under a proposed rule targeting companies whose crypto holdings exceed 50% of their assets. After JPMorgan’s initial warning in October, Strategy’s stock plunged roughly 20%, falling close to the value of its Bitcoin holdings. With shares now trading near NAV, the bank argues that an index exclusion would have “limited downside,” even though some passive outflows would still occur. Strategy is currently engaging with MSCI ahead of the expected Jan. 15 decision.
Why It Matters?
MicroStrategy is the world’s largest corporate holder of Bitcoin, with about $60 billion in BTC and a heavily leveraged capital structure. The company’s stock increasingly trades as a Bitcoin proxy, amplifying volatility. An index removal could have triggered up to $2.8 billion in passive outflows, but JPMorgan now believes the market has already repriced the risk. On the flip side, a favorable ruling could spark a significant recovery in both Strategy shares and Bitcoin, given their tight correlation. Broader concerns remain: falling BTC prices, thin crypto-market liquidity, and Strategy’s difficulty raising capital as its complex funding model—including perpetual preferreds—faces investor scrutiny.
What’s Next?
All eyes turn to MSCI’s Jan. 15 decision. A favorable ruling would likely unwind recent bearish positioning, while an exclusion may now have muted impact. Strategy continues building a dollar reserve to reassure investors about liquidity and debt servicing capacity. JPMorgan reiterated its volatility-adjusted Bitcoin-to-gold comparison, suggesting a theoretical BTC price of ~$170,000 in the next 6–12 months—a scenario that would dramatically improve Strategy’s balance sheet dynamics. Until then, concerns over outflows, Bitcoin price swings, and Strategy’s financing constraints will drive trading behavior.













