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Trump Pushes Emergency PJM Auction to Make Tech Giants Underwrite New Power Plants

by Team Lumida
January 16, 2026
in Markets
Reading Time: 4 mins read
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Key takeaways

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  • The White House and multiple governors want PJM to hold an emergency “reliability backstop” auction where data-center owners bid for 15-year contracts to support new generation capacity.
  • Tech companies would effectively finance new plants by paying for contracted power whether they use it or not, creating stable revenue streams for developers and utilities.
  • The plan targets roughly $15B of new power plant construction and is framed as a way to meet data-center demand without pushing higher electric bills onto households.
  • Winners could include power generators and developers (more predictable cash flows), while risks rise for smaller AI infrastructure players that can’t easily pass through power-cost increases.

What Happened?

President Trump and governors from several PJM states agreed to push for a one-time emergency wholesale electricity auction that would require data-center owners and operators to procure long-term capacity. The proposed mechanism would direct PJM Interconnection to run an auction for 15-year contracts supporting new generation, with bidders limited to data-center owners/operators. The White House says the approach could backstop construction of about $15 billion in new power plants, aiming to address demand growth without raising residential and business utility bills.

Why It Matters?

This is a direct intervention into the PJM power market that shifts the cost burden of incremental generation from ratepayers to the fastest-growing source of load: AI-driven data centers. For investors, the key is cash-flow visibility—15-year contracted revenues can materially improve the bankability of new builds in a region where volatility and bankruptcies have been recurring issues. It also changes competitive dynamics in AI infrastructure: hyperscalers may absorb or pass through power costs more easily, while smaller compute providers could see margin pressure if they’re forced into expensive long-term obligations. More broadly, it signals rising policy risk around “who pays” for AI power, which could influence data-center siting, utility regulation, and capital allocation across power generation and grid infrastructure.

What’s Next?

Watch whether PJM cooperates and how quickly the auction can be structured, including the contract terms, eligible resources, and whether it is actually executed by the targeted timeline (the administration is urging completion by late September). Market impact will hinge on which generation types get pulled forward—natural gas is the most immediate candidate, with potential pathways for nuclear depending on permitting and timelines. Also watch for spillover: if this model gains traction, other regions may pursue similar “data centers pay their own way” frameworks, tightening power-cost assumptions across AI infrastructure and boosting the strategic value of reliable generation and interconnection-ready projects.

Source
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Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
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