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Apple Explores Potential Acquisition of AI Startup Perplexity Amid Growing Competition

by Team Lumida
June 21, 2025
in AI
Reading Time: 3 mins read
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Perplexity AI Ventures into Ad Space: What Investors Need to Know
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Key Takeaways:

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  1. Apple executives are discussing a potential bid for Perplexity AI, valued at $14 billion*, to enhance its AI capabilities.
  2. The acquisition could address the potential loss of Apple’s $20 billion/year* partnership with Google, which is under antitrust scrutiny.
  3. Apple is also considering an alternative partnership with Perplexity to integrate its AI search engine into Safari and Siri.
  4. Samsung is nearing a partnership with Perplexity, while Meta’s earlier $14.3 billion* bid for Scale AI highlights competitive pressure.

What Happened?

Apple is in early discussions about acquiring Perplexity AI, a startup valued at $14 billion*. The acquisition would surpass Apple’s largest deal to date, the $3 billion* Beats acquisition in 2014. Apple’s $20 billion/year* partnership with Google, which makes Google the default search engine on Apple devices, is under threat due to U.S. antitrust investigations.

Samsung, Apple’s biggest smartphone rival, is close to announcing a partnership with Perplexity, adding competitive pressure. Meta previously attempted to acquire Perplexity but instead invested $14.3 billion* in Scale AI.


Why It Matters?

Acquiring Perplexity would provide Apple with significant AI talent and technology, helping it compete in the generative AI race. The deal could reduce Apple’s reliance on Google and strengthen its AI-based search engine capabilities. Samsung’s potential partnership with Perplexity and Meta’s earlier interest highlight the competitive landscape in the AI space. The $14 billion* valuation and the outcome of the Google antitrust trial could influence Apple’s decision.


What’s Next?

Apple is likely to wait for the resolution of the Google antitrust trial before making a formal bid. The company may continue evaluating Perplexity’s technology and exploring partnership opportunities. Samsung’s potential partnership with Perplexity could accelerate Apple’s decision-making process. The outcome of this deal could shape the future of AI-powered search and Apple’s position in the AI ecosystem.

Source
Tags: Apple
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Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
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