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Apple Guides a Big Holiday Quarter on iPhone 17 Upgrades; Services Top $100B

by Team Lumida
October 31, 2025
in Markets
Reading Time: 3 mins read
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Apple Guides a Big Holiday Quarter on iPhone 17 Upgrades; Services Top $100B
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Key Takeaways

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  • September-quarter revenue $102.5B (+8% YoY) and shares +~3% after-hours.
  • December-quarter guide: total revenue +10% to +12% YoY, led by double-digit iPhone growth.
  • iPhone revenue $49B missed on supply constraints; Services surpassed $100B for FY, +15% YoY in Sep qtr.
  • AI investment rising into December quarter opex; tariff cut on China imports could lower near-term costs.

What Happened?

Apple posted record September-quarter sales of $102.5B, up 8% year over year, slightly ahead of expectations. Management guided December-quarter revenue to rise 10%–12% YoY, driven by double-digit iPhone growth as iPhone 17 upgrades accelerate. September iPhone sales were $49B, a touch light due to supply constraints on certain models. Services revenue grew 15% YoY and crossed $100B for the fiscal year. Apple flagged higher AI-related spending, lifting December opex by roughly $1.5B vs analyst models. The company also noted that halving of the fentanyl-related tariff would reduce one of its remaining U.S. import levies.

Why It Matters?

A stronger iPhone cycle plus Services scale improves mix and margin visibility into the holiday period. Supply constraints imply demand strength rather than weak sell-through. Services growth, including Google search payments, supports profit density and resilience. Incremental AI spend is modest versus peers yet positions Apple to enhance on-device and services features. Potential tariff relief lowers COGS on China-assembled Pro models, supporting gross margin, while India assembly reduces tariff exposure on lower-end units. China weakness remains a watch item but management expects holiday improvement.

What’s Next?

Track iPhone 17 Pro/Pro Max availability, lead times, and regional mix into December. Watch Services growth durability and any disclosure on AI feature rollouts tied to monetization. Monitor China unit trends and channel inventory. Quantify gross-margin tailwinds from tariff changes if formalized. Expect continued commentary on AI investments and opex cadence into 2026.

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Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

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