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Apple Joins OpenAI: Phil Schiller to Observe OpenAI Board

by Team Lumida
July 3, 2024
in AI
Reading Time: 3 mins read
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Apple Integrates ChatGPT Without Spending a Dime

Source: OpenAI

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Key Takeaways:

  1. Apple will gain an observer role on OpenAI’s board.
  2. Phil Schiller, former marketing chief, chosen for the observer position.
  3. Partnership aims to integrate ChatGPT into Apple devices.

What Happened?

Apple announced a significant partnership with OpenAI, granting it an observer role on OpenAI’s board. Former marketing chief Phil Schiller will represent Apple in this role. Although Schiller won’t have voting rights, he will gain valuable insights into OpenAI’s decision-making processes.

This move follows Apple’s June announcement to integrate ChatGPT into iPhone, iPad, and Mac. Schiller’s role will align Apple with Microsoft, OpenAI’s largest backer. The board observer role is expected to commence later this year, pending any changes.

Why It Matters?

This partnership is crucial for Apple’s AI strategy. By integrating ChatGPT, Apple aims to enhance user experience on its devices, offering features that millions of consumers demand. The observer role provides Apple an inside look into OpenAI’s future AI initiatives, potentially influencing Apple’s own AI developments.

Additionally, the collaboration could yield App Store revenue through paid versions of ChatGPT on Apple devices. Aligning with OpenAI, despite its controversies, places Apple at the forefront of AI innovation, competing closely with Microsoft.

What’s Next?

Expect Apple to leverage its observer status to fine-tune its AI capabilities. Watch for the rollout of Apple Intelligence, which will initially be available in American English before expanding globally.

Schiller’s involvement may also shape future AI collaborations, with ongoing discussions with other tech giants like Google, Baidu, and Alibaba. Investors should monitor how these partnerships evolve and their impact on Apple’s market positioning and revenue streams

Source: Bloomberg
Tags: AppleChatGPTOpenAIPhil Schiller
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Disclaimer Important Information This site is for informational purposes only. Information presented on this site does not constitute as investment advice.

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Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

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‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
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