Key Takeaways:
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- Gemini launches bold “Go where dollars won’t” campaign
- Bitcoin trading around $101,000 post-Trump victory
- Exchanges planning significant marketing increases
- Kraken partners with Barstool Sports for contests
- Major players skipping Super Bowl 2025
What Happened?
Crypto exchanges are unleashing ambitious marketing campaigns, leveraging the sector’s renewed optimism following Trump’s election victory. Gemini’s space-themed ads and Kraken’s promotional initiatives signal a return to confident messaging, contrasting sharply with the industry’s recent conservative approach.
Why It Matters?
The shift reflects:
- Growing market confidence
- Regulatory outlook improvement
- Industry maturation
- Strategic positioning shifts
- Market sentiment change
What’s Next?
Watch for:
- Increased marketing budgets in 2025
- New partnership announcements
- Regulatory developments
- Bitcoin price movements
- Super Bowl advertising absence
