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Masayoshi Son and Sam Altman Foresee Insatiable AI Demand, Emphasizing Continuous Scaling

by Team Lumida
July 16, 2025
in AI
Reading Time: 4 mins read
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Masayoshi Son and Sam Altman Foresee Insatiable AI Demand, Emphasizing Continuous Scaling
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Key Takeaways:

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  1. Insatiable AI Demand: Masayoshi Son (SoftBank) and Sam Altman (OpenAI) believe there is an insatiable demand for AI, necessitating continuous expansion of computing capacity.
  2. Cost-Driven Adoption: Altman argues that as the cost of AI decreases, its adoption will accelerate significantly, leading to a massive demand for intelligence globally.
  3. Self-Replicating Innovation: Both leaders envision a future of self-replicating innovation, where AI agents learn independently, create new ones, and robots build other robots, driving productivity.
  4. SoftBank’s AI Ambitions: Son plans to deploy one billion AI agents within the SoftBank group this year and design an operating system for them, with SoftBank companies committing to spend $3 billion annually* on OpenAI services.
  5. Major Investments: SoftBank plans to invest up to $30 billion in OpenAI* (contingent on restructuring) and is collaborating with Altman on the $500 billion Stargate project* to build large-scale AI infrastructure across the U.S.

What Happened?

SoftBank Group founder Masayoshi Son and OpenAI chief Sam Altman, speaking at SoftBank World, articulated a shared vision of insatiable demand for artificial intelligence. They emphasized the critical need to continuously build more computing capacity to meet this demand, arguing that lower AI costs will drive exponential adoption.

Their discussion centered on the concept of self-replicating innovation, where AI agents and robots would learn and create autonomously, leading to unprecedented productivity gains. Son revealed ambitious plans to deploy one billion AI agents within SoftBank this year and is heavily investing in OpenAI, including a potential $30 billion investment* and collaboration on the $500 billion Stargate project* for AI infrastructure.


Why It Matters?

The joint vision of Son and Altman underscores the immense scale of investment and technological advancement anticipated in the AI sector. Their belief in “insatiable demand” and “self-replicating innovation” suggests a future where AI permeates every aspect of business and society, creating new jobs and driving unprecedented productivity.

SoftBank’s substantial financial commitment to OpenAI and large-scale infrastructure projects highlights the strategic importance of AI for major tech players. This aggressive scaling, however, also raises questions about the energy requirements and potential downsides if demand projections do not fully materialize.


What’s Next?

SoftBank will proceed with its plans to deploy AI agents and develop an operating system for them, while its collaboration with OpenAI on enterprise AI products and large-scale data centers will continue. The proposed $30 billion investment in OpenAI* is contingent on the latter’s operational restructuring, which will be a key development to watch.

The broader AI industry will likely see continued massive investments in computing power and talent, driven by the belief that demand for intelligence will only grow. The challenges of providing energy for these gigawatt-scale projects will also become increasingly prominent.

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