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Meta’s Content Moderation Shift: Scale Trumps Twitter-Style Risks

by Team Lumida
January 17, 2025
in News
Reading Time: 3 mins read
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Meta’s Content Moderation Shift: Scale Trumps Twitter-Style Risks

"Mark Zuckerberg interviewed by Financial Times, Scobleizer, and Techcrunch" by Robert Scoble is licensed under CC BY 2.0

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Key Takeaways:

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• Meta ending internal fact-checking in favor of user-based system
• Company has 3.3B daily users generating $152B annual ad revenue
• Ad revenue growing 21% YoY, outpacing Google’s performance
• Scale and market dominance provide buffer against advertiser exodus

What Happened?

Mark Zuckerberg announced the end of Meta’s internal fact-checking program, replacing it with a user-based system similar to Twitter’s “community notes.” The announcement triggered a 6% stock drop as investors worried about potential advertiser backlash. The new approach emphasizes “free expression” while maintaining focus on illegal content.

Why It Matters?

Meta’s massive scale provides significant protection against the advertiser exodus that plagued Twitter/X. Facebook alone has eight times Twitter’s former user base, while Instagram generates more quarterly ad revenue than Twitter’s annual peak. With 3.3 billion daily users and $152B in annual ad revenue, Meta represents an advertising channel too important for most marketers to abandon. The company’s strong position in AI and consistent revenue growth (21% YoY) provide additional strategic advantages.

What’s Next?

While the content moderation shift carries some risk, particularly with brand-conscious national advertisers, Meta’s focus on direct-response advertising and small businesses provides resilience. The company’s quadrupled market value over two years and AI investments suggest continued momentum. Key metrics to watch include:

  • Ad revenue growth rates
  • Daily active user trends
  • Brand advertiser retention
  • Implementation of new moderation system
  • Impact on user engagement and content quality
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© 2025 Lumida Wealth Management LLC is an SEC registered investment adviser. Privacy Policy. Cookies Policy.
Disclaimer Important Information This site is for informational purposes only. Information presented on this site does not constitute as investment advice.

Lumida Wealth Management LLC (‘Lumida”) is an SEC registered investment adviser. SEC registration does not constitute an endorsement of the firm by the Commission nor does it indicate that the adviser has attained a particular level of skill or ability.

Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
‍Address: Lumida Wealth Management, 25 W 39th Street Suite 700, New York, NY 10018