Key Takeaways
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- AI startup Perplexity will compensate publishers when its AI assistant or search engine uses their news articles to answer user queries.
- Payments will come from a $42.5 million revenue pool generated by Perplexity’s upcoming subscription service, Comet Plus, launching this fall.
- Publishers will receive 80% of Comet Plus revenue, including from higher-tier subscriptions that offer Comet Plus access.
- The move addresses publishers’ concerns about uncompensated use of their content by AI firms, which has led to lawsuits including from Dow Jones and News Corp.
- Perplexity has existing deals with publishers like Gannett and plans to expand its “Publisher Program” with this new revenue-sharing approach.
- Other tech companies, such as Google and OpenAI, are also exploring partnerships and features to support publishers amid AI-driven content use.
What’s Happening?
Perplexity is launching a new revenue-sharing model to pay news publishers for content used by its AI tools, aiming to resolve tensions over content use without compensation. This initiative reflects growing industry efforts to balance AI innovation with fair publisher remuneration.
Why Does It Matter?
The model could set a precedent for how AI companies collaborate with news organizations, potentially reshaping the economics of digital news and addressing copyright concerns. It also highlights the evolving relationship between AI technology and traditional media.
What’s Next?
Perplexity will roll out Comet Plus widely this fall, with payments to publishers tied to subscription revenues. The effectiveness of this model may influence other AI firms’ approaches to content licensing and publisher partnerships.
