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Private Credit Funds Target Billions in Retail Demand Across Asia

by Team Lumida
May 22, 2025
in Private Credit
Reading Time: 5 mins read
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Private Credit Funds Target Billions in Retail Demand Across Asia
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Key Takeaways:

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  • Fund managers in Asia are expanding access to private credit investments for retail investors, a market traditionally dominated by institutions and ultra-wealthy clients.
  • Regulators in Singapore, Hong Kong, and Japan are introducing frameworks and platforms to provide retail access while ensuring safeguards for this high-risk, illiquid asset class.
  • Asia’s private credit market reached $94.6 billion in assets under management (AUM) in September 2024, representing less than 6% of the $1.67 trillion global private credit market.
  • Retail demand for private credit could grow significantly, with Singapore’s market potentially reaching $78 billion and Japan’s retail investments estimated at $327 billion.

What Happened?

Private credit funds in Asia are increasingly targeting retail investors as the next major growth opportunity in the region’s financial markets. Traditionally limited to institutions and ultra-high-net-worth individuals, private credit is now being opened to a broader audience through regulatory initiatives and new investment platforms.

In Singapore, the Monetary Authority of Singapore is seeking public feedback on a framework to allow retail investors access to private credit with proper safeguards. Similarly, Hong Kong’s funds industry is advocating for broader access beyond professional investors, while Japan’s Keyaki Capital has launched the country’s first online private credit investment platform targeting affluent individuals.

The private credit market in Asia is experiencing rapid growth, with AUM reaching $94.6 billion in September 2024. However, this still represents a small fraction of the $1.67 trillion global market, highlighting significant growth potential.


Why It Matters?

The push to democratize private credit investments reflects the growing affluence in Asia and the need for wealth preservation through diversified portfolios. Retail investors represent a largely untapped market, with significant potential to drive growth in the private credit sector.

For fund managers, expanding into retail markets offers a new source of capital, but it also comes with challenges, including the need to educate investors about the illiquid and high-risk nature of private credit. Regulators are stepping in to ensure transparency and protect retail investors, as the opaque nature of private credit raises concerns about disclosure and lending standards.

The move also underscores Asia’s growing importance in the global private credit market, as the region’s economic growth and wealth accumulation create opportunities for both investors and fund managers.


What’s Next?

As regulatory frameworks evolve, fund managers will continue to develop new products and platforms to attract retail investors. In Singapore, retail demand for private credit could grow to $78 billion, while Japan’s market could reach $327 billion, driven by high-net-worth individuals.

However, the rapid growth of the private credit market may lead to increased regulatory scrutiny, particularly around lending standards and investor protections. Investors should be prepared for the long-term, illiquid nature of private credit and remain cautious about potential risks.

In Australia, the corporate watchdog is increasing oversight of private credit investments, signaling a broader trend of regulatory intervention across the region. Fund managers and investors alike will need to navigate these changes carefully to capitalize on the opportunities in this burgeoning market.

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Disclaimer Important Information This site is for informational purposes only. Information presented on this site does not constitute as investment advice.

Lumida Wealth Management LLC (‘Lumida”) is an SEC registered investment adviser. SEC registration does not constitute an endorsement of the firm by the Commission nor does it indicate that the adviser has attained a particular level of skill or ability.

Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
‍Address: Lumida Wealth Management, 25 W 39th Street Suite 700, New York, NY 10018