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Robinhood Expands Beyond Trading, Targets Wealth Management and Banking Services

by Team Lumida
March 27, 2025
in Markets
Reading Time: 4 mins read
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Robinhood Eyes Crypto Futures Expansion in US and Europe

Source: Moneycontrol

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Key Takeaways:

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  • Robinhood is rolling out new financial services, including wealth management, higher-yield savings accounts, and luxury banking features, to cater to its maturing customer base, whose median age has risen to 35.
  • New offerings include Robinhood Strategies for managed investment accounts, Robinhood Banking for checking and savings accounts, and Robinhood Cortex, an AI-powered investment tool.
  • Robinhood Gold subscribers ($5/month) gain access to premium features like higher interest rates, capped management fees, and exclusive perks such as discounted private jets and event tickets.
  • The company aims to compete with established players like Charles Schwab and Fidelity by blending digital convenience with high-touch financial services.

What Happened?

Robinhood, the brokerage that gained fame during the meme-stock and crypto boom, is pivoting to serve a more mature audience as its customers age and their financial needs evolve. The company announced a suite of new services, including managed investment accounts, luxury banking features, and AI-driven investment tools, to expand beyond its retail trading roots.

The new Robinhood Strategies feature offers managed individual and retirement accounts for Gold subscribers, with fees capped at $250 annually. Robinhood Banking, launching later this year, will provide checking and savings accounts with unique perks like discounted helicopter rides, private jet bookings, and exclusive event access.

Robinhood is also introducing Robinhood Cortex, an AI tool that explains stock movements and suggests trades based on user expectations. These offerings aim to position Robinhood as a comprehensive financial ecosystem, blending the convenience of digital tools with the sophistication of private banking services.


Why It Matters?

Robinhood’s shift reflects the growing demand for digital-first financial services that cater to a broader range of needs, from investing to banking and estate planning. By targeting its aging customer base with wealth management tools and luxury banking features, Robinhood is positioning itself to compete with traditional financial giants like Charles Schwab and Fidelity.

The move also highlights the company’s strategy to diversify revenue streams and reduce reliance on trading activity, which has faced regulatory scrutiny and market volatility. However, Robinhood’s foray into edgier areas like prediction markets could attract further regulatory attention, potentially complicating its growth plans.


What’s Next?

Robinhood plans to roll out Robinhood Strategies to all customers next month, with Robinhood Banking and Robinhood Cortex launching later this year. The company’s ability to attract and retain users in these new segments will be critical to its long-term success.

Investors should monitor how Robinhood’s new services impact its user growth, revenue diversification, and competitive positioning. Additionally, regulatory scrutiny of its prediction markets and other innovative offerings could pose challenges as the company seeks to establish itself as a leading financial ecosystem.

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© 2025 Lumida Wealth Management LLC is an SEC registered investment adviser. Privacy Policy. Cookies Policy.
Disclaimer Important Information This site is for informational purposes only. Information presented on this site does not constitute as investment advice.

Lumida Wealth Management LLC (‘Lumida”) is an SEC registered investment adviser. SEC registration does not constitute an endorsement of the firm by the Commission nor does it indicate that the adviser has attained a particular level of skill or ability.

Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
‍Address: Lumida Wealth Management, 25 W 39th Street Suite 700, New York, NY 10018