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SEC Probes AppLovin Over Data-Collection Practices

by Team Lumida
October 7, 2025
in Markets
Reading Time: 3 mins read
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SEC Probes AppLovin Over Data-Collection Practices
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Key Takeaways

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  • The U.S. Securities and Exchange Commission (SEC) is investigating AppLovin Corp. for allegedly violating platform partners’ service agreements by using unauthorized data-collection methods to deliver more targeted advertising.
  • The probe follows a whistleblower complaint and multiple short-seller reports accusing AppLovin of “fingerprinting” users—tracking them across apps and websites in ways prohibited by Apple and previously by Google.
  • AppLovin’s shares dropped as much as 19% on the news, marking the largest intraday decline in six months, though the company denies wrongdoing and has hired a top law firm to investigate the short-seller allegations.
  • The SEC has not accused AppLovin or its executives of violations, and the investigation’s stage and potential outcomes remain unclear.
  • AppLovin’s platform partners include major tech firms like Meta, Amazon, and Google, but the probe appears focused solely on AppLovin’s practices.

What happened?

The SEC’s cyber and emerging technologies enforcement team is reviewing allegations that AppLovin used unauthorized data-collection techniques to enhance ad targeting, violating agreements with platform partners. The investigation was triggered by whistleblower tips and short-seller reports from firms like Fuzzy Panda and Muddy Waters. AppLovin has publicly refuted the claims and engaged legal counsel to conduct an independent review.

Why it matters

AppLovin’s business depends heavily on trust and compliance with platform rules from Apple and Google, which regulate user privacy and data collection. Regulatory scrutiny and potential enforcement actions could lead to fines, operational restrictions, or reputational damage, impacting AppLovin’s growth and partnerships. For investors, the probe introduces uncertainty around the company’s regulatory risk and could affect its valuation and stock volatility.

What’s next

Monitor updates on the SEC investigation’s progress and any formal enforcement actions or settlements. Watch AppLovin’s disclosures and legal filings for material developments. Track stock price movements and analyst commentary for shifts in market sentiment. Also, observe regulatory trends in data privacy and advertising practices, as evolving rules could affect AppLovin and its peers in the mobile ad tech ecosystem.

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© 2025 Lumida Wealth Management LLC is an SEC registered investment adviser. Privacy Policy. Cookies Policy.
Disclaimer Important Information This site is for informational purposes only. Information presented on this site does not constitute as investment advice.

Lumida Wealth Management LLC (‘Lumida”) is an SEC registered investment adviser. SEC registration does not constitute an endorsement of the firm by the Commission nor does it indicate that the adviser has attained a particular level of skill or ability.

Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
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