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Home News Crypto

Strategy Inc. Makes $1.25 Billion Bitcoin Purchase Amid Financial Struggles

by Team Lumida
January 13, 2026
in Crypto
Reading Time: 3 mins read
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Bitcoin Could Drop to $50K Before a Potential Fed-Driven Rally

"Bitcoin, bitcoin coin, physical bitcoin, bitcoin photo" by antanacoins is licensed under CC BY-SA 2.0

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Key Takeaways

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  • Strategy Inc., led by Michael Saylor, bought 13,627 Bitcoin worth about $1.25 billion, marking its largest purchase since July.
  • The move was funded by proceeds from the sale of the company’s Class A common stock, as it faced a $17.44 billion unrealized loss due to Bitcoin’s price drop.
  • Despite the Bitcoin investment, Strategy’s stock price has plummeted 48% in 2025, raising concerns about the company’s liquidity and long-term viability.
  • The company, which holds around $62 billion in Bitcoin, is trying to reassure investors by building a $2.25 billion cash reserve.

What Happened?

Strategy Inc., under the leadership of Michael Saylor, made a significant purchase of 13,627 Bitcoin, worth approximately $1.25 billion. This marks the company’s largest acquisition of the cryptocurrency since July. The purchase was financed through the sale of its Class A common stock, as the company faces ongoing financial challenges. Recently, Strategy reported a $17.44 billion unrealized loss in the fourth quarter, stemming from the drop in Bitcoin’s value. This financial setback comes amid concerns over the company’s ability to generate positive cash flow from its software business.

Why It Matters?

Despite the heavy losses tied to Bitcoin, Strategy is doubling down on its cryptocurrency holdings, which now total around $62 billion. The company has been criticized for its model of heavily relying on Bitcoin as a treasury asset, with concerns mounting about the viability of this strategy given the high volatility of Bitcoin and the company’s lack of income-producing assets. The significant drop in Strategy’s stock price in 2025—down by 48%—has raised fears that the company may need to liquidate its Bitcoin holdings to cover operational costs and future obligations.

What’s Next?

As Strategy moves forward with its aggressive Bitcoin strategy, the company is attempting to reassure investors by establishing a $2.25 billion cash reserve. However, the path forward remains uncertain, as the volatility of Bitcoin and concerns over the company’s long-term profitability could continue to impact its stock price. How Strategy balances its Bitcoin holdings with the need for liquidity and operational stability will be crucial in determining its future.

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© 2025 Lumida Wealth Management LLC is an SEC registered investment adviser. Privacy Policy. Cookies Policy.
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Lumida Wealth Management LLC (‘Lumida”) is an SEC registered investment adviser. SEC registration does not constitute an endorsement of the firm by the Commission nor does it indicate that the adviser has attained a particular level of skill or ability.

Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
‍Address: Lumida Wealth Management, 25 W 39th Street Suite 700, New York, NY 10018