Key Takeaways:
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- Strategy will issue more perpetual preferred shares (“Stretch”) with an 11.25% variable dividend to attract investors wary of stock volatility.
- The firm holds over 714,000 Bitcoin (~$48 billion), funded largely through equity issuance.
- The stock is down 73% from its 2024 peak as Bitcoin has fallen nearly 50% from its high.
- The previous model—issuing stock at a premium to NAV to buy more Bitcoin—has stalled as that premium disappears.
What Happened?
Strategy Inc., a major corporate holder of Bitcoin, announced plans to increase issuance of perpetual preferred shares to address investor concerns over share volatility. The company has recently sold roughly $370 million in common equity and $7 million in preferred stock to fund additional Bitcoin purchases, bringing total holdings to more than 714,000 Bitcoin valued at approximately $48 billion. As Bitcoin has fallen sharply from its October peak, Strategy’s stock has declined in tandem, erasing the premium that once allowed the company to issue equity accretively to expand its crypto holdings.
Why It Matters?
Strategy’s shift in funding structure reflects stress in the Bitcoin treasury model. Previously, the company benefited from its shares trading at a significant premium to the value of its Bitcoin holdings, enabling a self-reinforcing cycle of equity issuance and asset accumulation. With that premium largely gone and capital markets tightening, issuing common stock has become less attractive. The new preferred structure offers a high variable dividend designed to stabilize pricing around par value, potentially broadening the investor base beyond pure Bitcoin speculators. However, the approach increases fixed-income-like obligations at a time when the company reported a $12.4 billion quarterly net loss, underscoring balance sheet and earnings sensitivity to Bitcoin prices.
What’s Next?
Investors should monitor three factors: Bitcoin price stability, the performance and demand for the “Stretch” preferred product, and Strategy’s ability to continue funding acquisitions without further diluting common shareholders. If Bitcoin remains volatile or declines further, pressure on earnings and equity valuation could intensify. Conversely, a crypto recovery would likely restore optionality to the original equity-driven model. Capital markets access, yield appetite, and regulatory developments in crypto will remain key variables shaping Strategy’s trajectory.











