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Tesla Unveils Under-$40,000 Versions of Its Top-Selling EVs

by Team Lumida
October 8, 2025
in Markets
Reading Time: 3 mins read
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Tesla Unveils Under-$40,000 Versions of Its Top-Selling EVs
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Key Takeaways

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  • Tesla introduced new standard versions of the Model 3 sedan and Model Y SUV priced under $40,000, starting at $36,990 and $39,990 respectively, about 11-13% cheaper than premium longer-range models.
  • These more affordable models have reduced battery range and fewer features, such as no ambient interior lighting or second-row screen, aiming to offset the loss of up to $7,500 federal EV tax credits in the U.S.
  • Tesla’s shares fell 4.4% following the announcement, giving back much of the previous day’s gains; the stock is up over 7% year-to-date.
  • Despite a record quarter in vehicle deliveries, Tesla’s global sales have declined about 6% year-to-date, with U.S. EV demand expected to drop after the expiration of federal incentives.
  • Analysts caution that while the new models may help sustain sales, they do not fully offset headwinds facing Tesla’s core business amid changing market dynamics and competition.

What happened?

Tesla launched lower-priced versions of its flagship EVs to maintain affordability and competitiveness after the federal tax credit expired. Production of these models began earlier but was delayed to align with the phase-out of incentives. The company is focusing more on autonomy and robotics as its long-term growth drivers, with vehicles serving as a cash flow engine.

Why it matters

The introduction of sub-$40,000 Tesla models is a strategic move to sustain U.S. sales volume amid fading government subsidies and increasing competition in the EV market. Investors will watch how these models perform in terms of sales and margins, as well as Tesla’s ability to pivot toward autonomous driving and robotics. The market reaction reflects cautious optimism tempered by recognition of near-term challenges.

What’s next?

Monitor sales trends and production ramp-up of the new standard models, along with Tesla’s quarterly delivery reports. Watch competitive responses from other EV manufacturers adjusting to subsidy changes. Investor focus should include Tesla’s progress in autonomy and robotics, margin impacts from lower-priced models, and broader EV market demand shifts.

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© 2025 Lumida Wealth Management LLC is an SEC registered investment adviser. Privacy Policy. Cookies Policy.
Disclaimer Important Information This site is for informational purposes only. Information presented on this site does not constitute as investment advice.

Lumida Wealth Management LLC (‘Lumida”) is an SEC registered investment adviser. SEC registration does not constitute an endorsement of the firm by the Commission nor does it indicate that the adviser has attained a particular level of skill or ability.

Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
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