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Home News Crypto

Tether Outlines Plan to Conquer US Market With New Stablecoin

by Team Lumida
September 17, 2025
in Crypto
Reading Time: 3 mins read
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Key Takeaways

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  • Tether is returning to the US market after years of absence, aiming to become the dominant stablecoin issuer with new token USAT
  • The company’s flagship USDT is the world’s largest stablecoin with $171 billion supply, but Tether paid $41 million fine over reserve misrepresentation allegations
  • USAT will launch in partnership with Cantor Fitzgerald and Anchorage Digital Bank, targeting instant settlement and lower transaction costs
  • Tether has already invested $5 billion in the US, including $775 million in right-wing video platform Rumble Inc.
  • CEO Paolo Ardoino claims competitive advantage through owned distribution channels versus competitors like Circle who “rent” distribution
  • The company generated $13.7 billion profit last year and has no plans to go public, unlike competitor Circle Internet Group
  • Trump’s crypto-friendly policies, including the Genius Act regulatory framework, are enabling Tether’s US market re-entry

What Happened?

Tether announced its return to the US stablecoin market with new token USAT, targeting underbanked consumers and enterprise clients after years of absence following regulatory settlements. The world’s largest stablecoin issuer aims to replicate its global dominance in the US market, leveraging Trump administration’s crypto-friendly regulatory environment and partnerships with established financial institutions.

Why It Matters?

Tether’s US re-entry intensifies competition in the rapidly growing stablecoin market, challenging Circle’s current dominance. With $171 billion in global supply and owned distribution networks, Tether could significantly reshape US digital payments and crypto infrastructure. The move validates the importance of regulatory clarity for crypto adoption and highlights how policy changes can unlock massive market opportunities.

What’s Next?

Monitor USAT’s launch timeline and adoption rates among US consumers and enterprises. Watch for regulatory responses and competitive reactions from Circle and other stablecoin issuers. Investors should assess implications for crypto infrastructure companies like Coinbase and traditional financial institutions partnering with stablecoin issuers as the market expands rapidly.

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Disclaimer Important Information This site is for informational purposes only. Information presented on this site does not constitute as investment advice.

Lumida Wealth Management LLC (‘Lumida”) is an SEC registered investment adviser. SEC registration does not constitute an endorsement of the firm by the Commission nor does it indicate that the adviser has attained a particular level of skill or ability.

Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
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