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Toyota Projects Profit Decline Amid U.S. Tariffs and Rising Material Costs

by Team Lumida
May 8, 2025
in Markets
Reading Time: 4 mins read
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Toyota Joins Forces to Revolutionize EV Charging in North America

"Toyota iQ-based EV prototype" by Toyota UK is licensed under CC BY-NC-ND 2.0

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Key Takeaways:

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  • Toyota’s Q4 net profit fell 33% year-over-year to ¥664.6 billion ($4.62 billion), though it beat analyst expectations of ¥587.4 billion.
  • Revenue for the quarter rose 12% to ¥12.363 trillion, driven by strong sales.
  • For the fiscal year starting April, Toyota forecasts a 35% drop in net profit to ¥3.100 trillion, with revenue expected to rise 1% to ¥48.500 trillion.
  • U.S. tariffs on foreign-made cars, imposed in April, are expected to cost Toyota ¥180 billion for April and May alone, while higher material costs are projected to reduce earnings by ¥350 billion.
  • Toyota expects group vehicle sales to increase to 11.20 million units in the current fiscal year, up from 11.01 million units last year.

What Happened?

Toyota reported a 33% decline in Q4 net profit, citing the impact of U.S. tariffs and rising material costs. Despite the profit drop, the company exceeded analyst expectations, with revenue rising 12% year-over-year.

Looking ahead, Toyota projects a 35% decline in net profit for the current fiscal year, largely due to the ongoing impact of U.S. tariffs and higher material costs. The company has factored in ¥180 billion in tariff-related costs for April and May, with additional costs likely if tariffs persist.

Toyota’s vehicle sales are expected to rise slightly to 11.20 million units, but the company’s stock has fallen 14% year-to-date, reflecting investor concerns over the U.S. trade environment.


Why It Matters?

The U.S. tariffs on foreign-made cars, combined with rising material costs, are creating significant headwinds for Toyota and other automakers. While Toyota has benefited from a weaker yen, which boosts export competitiveness, the cost pressures from tariffs and materials are eroding its profitability.

Toyota’s reliance on imports from Japan and Mexico to supply the U.S. market highlights the challenges of navigating a protectionist trade environment. The company’s ability to mitigate these costs will be critical to maintaining its competitive position in the U.S., one of its largest markets.

For investors, Toyota’s profit warning underscores the broader risks facing the global automotive industry, including trade tensions, rising costs, and shifting consumer demand.


What’s Next?

Toyota will need to closely monitor the U.S. trade environment and adjust its production and supply chain strategies to minimize the impact of tariffs. The company may also explore cost-cutting measures and pricing adjustments to offset rising material costs.

The broader automotive industry will be watching for any changes in U.S. trade policy, as well as potential shifts in consumer demand due to higher vehicle prices. Toyota’s performance in the coming quarters will provide insights into how automakers are adapting to these challenges.

Source
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Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

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‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
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