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U.S. Struggles to Secure Trade Deals with Allies as Auto Tariffs Remain a Sticking Point

by Team Lumida
May 18, 2025
in Macro
Reading Time: 4 mins read
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Tech Titans Pivot: Silicon Valley’s New Alliance in Trump’s Second Term

"Donald Trump" by Gage Skidmore is licensed under CC BY-SA 2.0

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Key Takeaways:

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  • The U.S. has prioritized trade negotiations with 18 key partners following Trump’s April 2 tariff blitz, but progress has been slow, with only the U.K. and China reaching agreements so far.
  • Auto tariffs, set at 25% for Japan, South Korea, and the EU, remain a major obstacle, with allies pushing for their removal.
  • Japan, heavily reliant on the U.S. market and defense, is seen as the most likely to strike a deal but remains cautious after Trump disregarded the 2019 trade pact.
  • South Korea and the EU are seeking better terms, while some allies resist U.S. demands to loosen ties with China or adjust currency policies.

What Happened?

Following President Trump’s sweeping tariff increases in April, the U.S. has struggled to secure trade agreements with key allies, including Japan, South Korea, and the European Union. While a 90-day suspension of most tariffs has provided a window for negotiations, auto tariffs remain a contentious issue.

Japan, which faces a 24% tariff, has been cautious in its approach, avoiding public criticism of Trump while seeking the removal of tariffs on autos, steel, and other goods. South Korea, hit with a 25% tariff, has emphasized the importance of its auto-parts industry, which supports 330,000 jobs, and is pushing for exemptions.

The EU, which faces a 20% tariff, has expressed dissatisfaction with the limited scope of the U.K.’s agreement with the U.S., signaling it will push for more comprehensive terms.


Why It Matters?

The slow progress in trade negotiations with allies highlights the challenges of Trump’s “reciprocal tariffs” strategy, which has strained relationships with key trading partners. Auto tariffs, in particular, have become a flashpoint, as they disproportionately impact allies like Japan, South Korea, and the EU.

For Japan, the stakes are especially high, given its reliance on the U.S. market and defense support. However, Tokyo remains wary of making concessions without assurances that the U.S. will honor future agreements, following Trump’s dismissal of the 2019 trade pact.

The broader implications extend to global trade dynamics, as U.S. allies weigh the costs of aligning with Trump’s demands against the risks of deepening economic ties with China.


What’s Next?

The U.S.-China trade deal has cleared some bandwidth for Trump’s team to focus on negotiations with other countries. Japan may offer to increase imports of U.S. cars, agricultural products, and shipbuilding expertise to secure a deal.

South Korea and the EU will likely continue pushing for exemptions or reductions in auto tariffs, while resisting demands to loosen ties with China or adjust currency policies.

Investors and businesses should monitor the outcomes of these negotiations, as they will shape global trade flows, supply chains, and economic growth in the coming months.

Source
Tags: China
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Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
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