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Walmart and Amazon Explore Launching Stablecoins to Bypass Traditional Payment Systems

by Team Lumida
June 13, 2025
in Markets
Reading Time: 4 mins read
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Walmart Expands Logistics Services Beyond Its Marketplace: What This Means for Investors

"Walmart" by JeepersMedia is licensed under CC BY 2.0

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Key Takeaways:

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  • Walmart and Amazon are considering issuing their own stablecoins to reduce reliance on traditional payment systems, potentially saving billions in transaction fees.
  • Stablecoins, backed by cash or cash-like assets, offer faster payment processing and could benefit merchants with international suppliers.
  • The decision hinges on the passage of the Genius Act, a bill that would establish a regulatory framework for stablecoins, currently under debate in Congress.
  • Retailers’ entry into stablecoins could disrupt the dominance of Visa and Mastercard, while posing a competitive threat to banks.

What Happened?

Walmart and Amazon, along with other major corporations like Expedia and airlines, are exploring the issuance of stablecoins as an alternative to traditional payment systems. Stablecoins, designed to maintain a one-to-one exchange ratio with government currencies, could allow merchants to bypass card-based payment rails dominated by Visa and Mastercard, which cost billions annually in interchange fees.

The move is part of a broader push by merchants to create faster, cheaper payment systems. Stablecoins could also streamline cross-border transactions, making them particularly attractive to companies with international supply chains.

However, the final decision by these companies depends on the passage of the Genius Act, a proposed bill that would establish a regulatory framework for stablecoins. The bill has cleared some procedural hurdles but still requires approval from the Senate and House.


Why It Matters?

If Walmart and Amazon issue their own stablecoins, it could significantly disrupt the traditional financial system. By circumventing banks and payment networks, these companies could reduce costs, speed up transactions, and gain greater control over their payment ecosystems.

This development poses a competitive threat to banks, particularly regional and community lenders, as well as payment giants like Visa and Mastercard. It also highlights the growing interest of non-financial corporations in entering the financial services space, leveraging their vast customer bases and data.

However, the move raises questions about the security of stablecoins and the regulatory implications of digital assets. Skepticism remains about whether stablecoins can provide the same level of trust and stability as traditional payment systems.


What’s Next?

The passage of the Genius Act will be a critical factor in determining whether Walmart, Amazon, and other merchants proceed with their stablecoin plans. Merchant trade groups, led by the Merchants Payments Coalition, are actively lobbying lawmakers to push the legislation forward.

If the regulatory framework is established, Walmart and Amazon may either issue their own stablecoins or join a consortium of merchants using a shared stablecoin. Banks are also exploring their own stablecoin initiatives, setting the stage for increased competition in the payments space.

Investors and industry stakeholders will closely monitor developments in Congress and the potential impact of stablecoins on the financial system. Retailers’ success in launching stablecoins could pave the way for broader adoption of digital assets in commerce.

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Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

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