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Home Themes AI

Why AI-Powered Gadgets Will Cost You More Than Ever

by Team Lumida
June 17, 2024
in AI
Reading Time: 3 mins read
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white robot action toy

Photo by Possessed Photography on Unsplash

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Key Takeaways

  1. Tech firms push AI to drive device upgrades and new subscriptions.
  2. Consumers face higher costs for AI features and services.
  3. Skepticism about immediate returns on AI investments remains high.

What Happened?

Tech giants like Microsoft, Apple, and Google are integrating artificial intelligence (AI) into their latest devices and services, aiming to entice consumers to upgrade their aging gadgets. For instance, Microsoft’s new PC includes generative AI tools built directly into Windows, while Apple’s “Apple Intelligence” AI services announcement boosted its market cap by $300 billion.

I features are set to increase the cost of existing services significantly; adding AI to Microsoft’s Office 365, for example, raises the cost by $30 per month per employee—a 50% increase. Despite this push, the adoption of these AI-powered devices and services remains uncertain due to higher costs and budget constraints for consumers and businesses.

Why It Matters?

The push for AI integration signifies a strategic shift in the tech industry to boost revenue through device upgrades and recurring subscription fees. As AI capabilities become more advanced and useful, the demand for AI-powered gadgets could shorten the replacement cycle for devices like PCs and smartphones.

However, the higher costs associated with these new features could strain consumer budgets already stretched by inflation and increased spending on other subscription services. While investors are optimistic, as seen in the market reactions of companies like Apple, Google, and Microsoft, the real-world adoption rates and the return on these investments are still uncertain.

What’s Next?

Watch for a gradual rollout of AI features across more devices and languages, potentially increasing their appeal and utility. Big tech firms like Apple, Microsoft, and Google will likely continue to invest heavily in AI, aiming to capture market share in what analysts call a “generational opportunity” to reshape technology use.

However, the pace of adoption among consumers and enterprises will be a critical factor. Slow adoption could lead to industry consolidation, benefiting only the largest and most financially robust companies. The tech industry will need to demonstrate the practical benefits of AI to drive genuine demand rather than relying on hype and fear of missing out (FOMO).

Source: Wall Street Journal
Tags: AI subscriptionsAppleGoogleMicrosoftTech upgrades
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© 2025 Lumida Wealth Management LLC is an SEC registered investment adviser. Privacy Policy. Cookies Policy.
Disclaimer Important Information This site is for informational purposes only. Information presented on this site does not constitute as investment advice.

Lumida Wealth Management LLC (‘Lumida”) is an SEC registered investment adviser. SEC registration does not constitute an endorsement of the firm by the Commission nor does it indicate that the adviser has attained a particular level of skill or ability.

Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

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‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
‍Address: Lumida Wealth Management, 25 W 39th Street Suite 700, New York, NY 10018