Key Takeaways
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- Learning Resources is shifting toy production from China to Vietnam but discovering that Chinese inputs, labor expertise, and infrastructure remain essential.
- Vietnam offers tariff advantages but still has higher production costs due to lower automation, weaker supply chain depth, and reliance on imported Chinese components.
- Tariff uncertainty forces companies to diversify, diverting resources from innovation and likely pushing consumer prices higher.
- Vietnam’s manufacturing boom is creating jobs and attracting investment, but infrastructure gaps and economic pressures remain visible.
What Happened?
Learning Resources, a US educational toymaker, is relocating manufacturing from China to Vietnam after years of escalating tariffs and political uncertainty. Despite setting up new production lines, the company finds its Vietnamese factories still depend heavily on Chinese managers, machinery, molds, materials, and components. This “China inside Vietnam” dynamic makes the shift more expensive and complex than expected. Production costs have risen by 10–15%, supply chains remain entangled, and tariff rules around transshipped Chinese inputs add additional compliance risk.
Why It Matters?
The situation reflects a broader pattern across US manufacturers: while physical assembly can move out of China, China’s ecosystem—automation capabilities, supplier networks, engineering talent, and logistics advantages—cannot. This structural reliance creates persistent margin pressure for consumer brands, reduces product innovation capacity, and heightens exposure to changing US tariff rules. For investors, the trend signals potential inflationary pressures in consumer goods, longer product development cycles, and the likelihood of continued supply-chain regionalization. Vietnam is emerging as a key manufacturing hub but still far from replicating China’s scale or efficiency.
What’s Next?
Learning Resources will continue relocating production but expects a multi-year adjustment period before Vietnam can deliver comparable efficiency. As tariff regimes evolve, manufacturers may be forced to raise prices further or absorb smaller margins. Vietnam will remain a top destination for diversification, yet its workforce training, infrastructure, and supplier base will take years to mature. Investors should watch for tightening US rules on Chinese-origin components, rising cost-pass-through in retail categories, and accelerated investment into Vietnam’s industrial capacity.













