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Home Lifestyle Next Gen Wealth

Americans Turn to Side Hustles Amid Economic Uncertainty, Echoing Recession-Era Trends

by Team Lumida
June 19, 2025
in Next Gen Wealth
Reading Time: 4 mins read
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Americans Turn to Side Hustles Amid Economic Uncertainty, Echoing Recession-Era Trends
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Key Takeaways:

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  • The share of Americans holding multiple jobs has risen to 5.3%-5.5% in 2025, the highest since the 2008 recession.
  • Millennials and Gen Z are leading the trend, with 40% working side jobs, driven by financial necessity rather than passion.
  • Side hustles range from practical ventures like cleaning businesses to flexible gigs like nannying or DJing, reflecting a shift toward survival-focused work.
  • Economic unease and fears of a potential recession are pushing workers to diversify income streams as a safety net.

What Happened?

Amid rising economic uncertainty, more Americans are taking on side hustles to supplement their primary income. Bureau of Labor Statistics data shows that the percentage of workers holding multiple jobs has reached levels not seen since the 2008 recession.

Unlike past trends where side hustles were often passion-driven, today’s second jobs are largely about financial necessity. Workers are bracing for potential layoffs or reduced earnings by diversifying their income streams. For example, Marie Incontrera, a PR agency owner in New York, launched a cleaning business to hedge against potential downturns in her main business.

The trend is particularly pronounced among millennials and Gen Z, who have been shaped by two recessions and are less likely to view a single job as sufficient for financial stability. Deloitte research shows that 40% of these generations are working side jobs, with many choosing practical or flexible options like nannying, gig work, or small-scale entrepreneurship.


Why It Matters?

The rise in side hustles highlights growing economic anxiety, even as official recession indicators remain absent. Workers are proactively seeking financial security, reflecting a shift in how Americans approach employment and income generation.

This trend also underscores the changing nature of work, where holding multiple jobs is becoming normalized, especially for younger generations. Colleges and career advisors are increasingly preparing students for a future where side hustles may be a necessity rather than a choice.

For businesses, the prevalence of side hustles could signal a need to rethink employee compensation and benefits to retain talent. Meanwhile, policymakers may need to address the broader economic pressures driving this trend, such as inflation and job market volatility.


What’s Next?

As economic uncertainty persists, the side hustle trend is likely to grow, with more workers seeking flexible and practical ways to supplement their income. Employers may face challenges in retaining employees who prioritize financial security over traditional career paths.

The normalization of side hustles could also reshape the labor market, with gig platforms and small-scale entrepreneurial ventures playing a larger role in the economy. Policymakers and businesses will need to adapt to this evolving landscape, addressing the root causes of financial insecurity while supporting workers in their pursuit of multiple income streams.

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© 2025 Lumida Wealth Management LLC is an SEC registered investment adviser. Privacy Policy. Cookies Policy.
Disclaimer Important Information This site is for informational purposes only. Information presented on this site does not constitute as investment advice.

Lumida Wealth Management LLC (‘Lumida”) is an SEC registered investment adviser. SEC registration does not constitute an endorsement of the firm by the Commission nor does it indicate that the adviser has attained a particular level of skill or ability.

Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
‍Address: Lumida Wealth Management, 25 W 39th Street Suite 700, New York, NY 10018