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Home News Markets

Apple Weighs iPhone Price Hikes Amid Trade Risks and Supply Chain Shifts

by Team Lumida
May 12, 2025
in Markets
Reading Time: 4 mins read
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Can Apple’s Vision Pro Bounce Back with a Budget-Friendly Model?

"Apple Vision Pro on display" by Seasider53 is licensed under CC BY 4.0

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Key Takeaways:

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  • Apple is considering raising prices for its upcoming iPhone 17 lineup to offset rising costs, including $900 million in additional tariffs this quarter.
  • The company is shifting some production to India but remains reliant on China for high-end models like the Pro and Pro Max due to its superior manufacturing infrastructure.
  • U.S.-China trade tensions and tariffs continue to pressure Apple’s supply chain, with executives avoiding attributing price increases to tariffs.
  • India’s share of iPhone production is growing but will take years to meet U.S. and global demand.

What Happened?

Apple is exploring price increases for its fall iPhone 17 lineup to counter rising costs, including tariffs on Chinese goods. While the U.S. and China recently agreed to reduce some tariffs to 10%, a 20% tariff on Chinese goods, including smartphones, remains in place. Apple has shifted some production to India, where it expects a majority of U.S.-bound iPhones for the April-June quarter to originate. However, high-end models like the Pro and Pro Max will continue to rely on Chinese factories due to their advanced manufacturing capabilities.

Apple executives are cautious about publicly linking price hikes to tariffs, instead focusing on new features and design changes, such as an ultrathin model, to justify the increases. The company sold approximately 65 million iPhones in the U.S. last year, with over half being high-end models.


Why It Matters?

Apple’s pricing strategy reflects the broader challenges of navigating U.S.-China trade tensions while maintaining profitability. The company’s reliance on China for high-end production exposes it to ongoing trade risks, even as it accelerates its transition to Indian manufacturing.

Raising prices could impact consumer demand, especially in a competitive smartphone market. However, Apple’s ability to introduce compelling new features may help justify higher prices. The shift to India also signals a long-term strategy to diversify its supply chain, though analysts caution that India’s production capabilities will take years to match China’s scale.


What’s Next?

Investors should monitor Apple’s pricing announcements and consumer response to the iPhone 17 lineup. Key factors to watch include the pace of Apple’s production shift to India, the impact of tariffs on profit margins, and the company’s ability to maintain its premium brand positioning.

Additionally, geopolitical developments, such as changes in U.S.-China trade policies or India’s manufacturing infrastructure improvements, will play a critical role in shaping Apple’s supply chain strategy and cost structure in the coming years.

Source
Tags: Apple
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© 2025 Lumida Wealth Management LLC is an SEC registered investment adviser. Privacy Policy. Cookies Policy.
Disclaimer Important Information This site is for informational purposes only. Information presented on this site does not constitute as investment advice.

Lumida Wealth Management LLC (‘Lumida”) is an SEC registered investment adviser. SEC registration does not constitute an endorsement of the firm by the Commission nor does it indicate that the adviser has attained a particular level of skill or ability.

Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
‍Address: Lumida Wealth Management, 25 W 39th Street Suite 700, New York, NY 10018