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China’s Consumer Slump Deepens: Retail Sales Hit Post-Covid Low, Investment Contracts

by Team Lumida
December 15, 2025
in Macro
Reading Time: 3 mins read
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China’s Bold Economic Moves: What You Need to Know Now

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Key takeaways
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  • Retail sales rose just 1.3% YoY in November, the weakest pace on record outside the pandemic, missing all analyst estimates.
  • Fixed-asset investment fell 2.6% over Jan–Nov, putting China on track for its first annual investment decline in data back to 1998, with real estate investment down 16%.
  • Growth is increasingly export/production-led: industrial output rose 4.8% YoY, but weak domestic demand is pressuring prices and widening imbalances.
  • Policy urgency is rising into 2026, but so far signals point to incremental rather than aggressive stimulus, leaving execution risk high.

What Happened?

China reported another month of lopsided growth: factory activity held up, but domestic demand deteriorated. Retail sales growth slowed to 1.3% year-over-year in November, the weakest reading outside Covid, while fixed-asset investment contracted 2.6% in the first 11 months of the year. The property downturn worsened, with real estate investment falling 16% and home prices declining faster than earlier in the year. Markets reflected the softer tone, with long-dated bonds and Hong Kong-listed China equities remaining under pressure.

Why It Matters?

This data reinforces a key investor concern: China is struggling to shift growth from exports to consumption. With retail spending weak and investment contracting—especially in property—the economy becomes more exposed to external shocks just as trade tensions and broader protectionism threaten export momentum. The details also show stimulus fatigue: last year’s consumer trade-in subsidies appear to be flipping from tailwind to headwind, with sharp declines in categories like home appliances and autos. The result is a widening imbalance—production supported by foreign demand while domestic demand lags—raising the probability that 2026 growth will require more forceful, coordinated policy support than seen so far.

What’s Next?

Watch three things into early 2026: whether Beijing expands or redesigns consumption support beyond trade-in programs, whether infrastructure spending is meaningfully ramped despite tighter control over local-government borrowing, and whether property stabilization efforts prevent further stress among major developers. Markets will also focus on the policy mix implied by year-ahead targets—growth around 5%, a deficit around 4%, and moderate rate cuts—because modest moves may not be enough if exports slow and domestic demand remains weak. The next phase is less about hitting this year’s target and more about whether policymakers can deliver a durable domestic-demand recovery without relying on an export surge.

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Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

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