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Google Play Revenue Faces a $1 Billion Hit: What You Need to Know

by Team Lumida
October 8, 2024
in Digital Assets, Markets
Reading Time: 3 mins read
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Google Play Revenue Faces a $1 Billion Hit: What You Need to Know
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Key Takeaways:

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Google must allow rival app stores and billing systems, threatening its Play Store dominance

Expected revenue loss could reach $1 billion from Google Play

Legal battles continue as Google plans to appeal the ruling

What Happened?

A federal judge ruled against Google, mandating changes to its Play Store policies after a jury found the tech giant abused its market power. Epic Games emerged victorious in its antitrust challenge, compelling Google to lift restrictions that hinder competition from rival marketplaces and billing systems.

Analysts predict this could potentially cause a revenue hit of $1 billion, as gross profit from Google Play, which totaled $14.66 billion in 2020, faces a potential decline.

Why It Matters?

For investors, this ruling signals a significant shift in the app store landscape. Google Play’s dominance in the Android market has been a crucial revenue stream for Alphabet Inc. Now, the company must navigate a new competitive environment.

Analysts like Mandeep Singh warn that the ruling could result in a 20-30% reduction in gross app store sales, particularly impacting subscription revenue. This decision also sets a precedent that might influence similar cases against tech giants like Apple.

What’s Next?

Google plans to appeal the decision, aiming to delay the implementation of these changes. Meanwhile, the company faces ongoing antitrust scrutiny, with another trial regarding its search and advertising practices underway. Investors should watch how Google’s adaptations to these legal challenges affect its financial performance and market position.

The increased presence of third-party billing systems and app stores will test Google’s ability to maintain user security and developer satisfaction. As the November deadline for compliance approaches, Google’s strategic responses could shape the future of its app ecosystem and investor sentiment.

Source: Bloomberg
Tags: App StoreGoogle
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© 2025 Lumida Wealth Management LLC is an SEC registered investment adviser. Privacy Policy. Cookies Policy.
Disclaimer Important Information This site is for informational purposes only. Information presented on this site does not constitute as investment advice.

Lumida Wealth Management LLC (‘Lumida”) is an SEC registered investment adviser. SEC registration does not constitute an endorsement of the firm by the Commission nor does it indicate that the adviser has attained a particular level of skill or ability.

Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
‍Address: Lumida Wealth Management, 25 W 39th Street Suite 700, New York, NY 10018