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Apple’s iPhone Market Share Drops 5% as Chinese Rivals Lead AI Race

by Team Lumida
January 13, 2025
in AI
Reading Time: 3 mins read
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Key Takeaways:

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• iPhone’s global market share dropped to 18% in 2024
• Overall smartphone market grew 4% while Apple declined 2%
• Chinese brands gain ground with integrated AI capabilities
• Apple Intelligence remains unavailable in China

What Happened?

Apple experienced a 5% decline in iPhone sales during Q4 2024, with its market share dropping to 18%. This decline occurred during a period of 4% growth in the global smartphone market. The company’s performance was particularly affected in China, where the absence of Apple Intelligence (AI features) has become a notable competitive disadvantage. Meanwhile, Chinese manufacturers like Xiaomi, Vivo, and Huawei saw significant growth, benefiting from their integrated AI capabilities.

Why It Matters?

This shift in market dynamics highlights the growing importance of AI capabilities in smartphone competition. Apple’s delayed entry into AI features, particularly in China – its largest market outside the US – represents a significant strategic challenge. While Apple maintains strong premium segment performance with over 50% of Chinese sales coming from Pro and Pro Max models, the lack of AI features could impact long-term market position. The situation also reflects broader changes in the global smartphone industry, where Chinese manufacturers are increasingly setting the pace for innovation.

What’s Next?

Apple faces crucial decisions regarding its AI strategy, particularly in China, where it needs to secure local partners for AI feature implementation. The company’s iPhone 16 launch and planned AI enhancements will be critical in regaining market momentum. Investors should watch for Apple’s progress in rolling out AI features globally, particularly in China, and its ability to compete with rapidly advancing Chinese manufacturers. The success of these initiatives could determine whether Apple can reverse its market share decline and maintain its premium market position. Additionally, the performance of Chinese brands’ AI tools and their international expansion plans could further reshape the global smartphone market landscape.

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© 2025 Lumida Wealth Management LLC is an SEC registered investment adviser. Privacy Policy. Cookies Policy.
Disclaimer Important Information This site is for informational purposes only. Information presented on this site does not constitute as investment advice.

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Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
‍Address: Lumida Wealth Management, 25 W 39th Street Suite 700, New York, NY 10018