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How U.S. Tourists Are Navigating Rising Anti-American Sentiment Abroad

by Team Lumida
July 7, 2025
in Next Gen Wealth
Reading Time: 4 mins read
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How U.S. Tourists Are Navigating Rising Anti-American Sentiment Abroad
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Key Takeaways:

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  1. Concerns for Travelers: U.S. tourists are facing anti-American sentiment, fueled by U.S. foreign policies, trade tensions, and antitourism protests in Europe.
  2. Travel Precautions: Americans are advised to dress conservatively, avoid loud behavior, and prepare talking points to navigate political conversations abroad.
  3. Destination Choices: Travel agents recommend exploring less crowded destinations like the Balkans or Baltics, where tourists are more warmly welcomed.
  4. Cultural Sensitivity: Learning local customs and key phrases in the local language can help travelers leave a positive impression and avoid awkward encounters.
  5. Safety Concerns: While anti-American sentiment is a concern, many travelers are more focused on avoiding pickpocketing and scams in popular tourist areas.

What Happened?

As tensions rise globally, U.S. tourists are increasingly concerned about how they are perceived abroad. Recent antitourism protests in cities like Barcelona and Lisbon, coupled with anti-American sentiment linked to U.S. foreign policy, have prompted travelers to adopt strategies to blend in and avoid conflict.

Travel agents report a surge in questions about how to behave and dress to avoid standing out. Some travelers, like Kim Osbourne from Alabama, are even moderating their accents and behavior to avoid drawing attention.


Why It Matters?

The rise in anti-American sentiment highlights the challenges of traveling in a politically charged global environment. For U.S. tourists, being mindful of local customs and cultural sensitivities is increasingly important to ensure a safe and enjoyable trip.

For the travel industry, the trend underscores the need for cultural awareness training and tailored advice to help clients navigate these challenges. Destinations that actively welcome tourists may see a boost in popularity as travelers seek friendlier alternatives.


What’s Next?

Travelers are encouraged to stay informed about local news and potential protests in their destinations. Agencies may increasingly promote off-the-beaten-path locations where tourists are more likely to be embraced.

As global tensions evolve, the travel industry will need to adapt by offering personalized guidance and emphasizing the importance of cultural diplomacy for U.S. tourists abroad.

Source
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© 2025 Lumida Wealth Management LLC is an SEC registered investment adviser. Privacy Policy. Cookies Policy.
Disclaimer Important Information This site is for informational purposes only. Information presented on this site does not constitute as investment advice.

Lumida Wealth Management LLC (‘Lumida”) is an SEC registered investment adviser. SEC registration does not constitute an endorsement of the firm by the Commission nor does it indicate that the adviser has attained a particular level of skill or ability.

Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
‍Address: Lumida Wealth Management, 25 W 39th Street Suite 700, New York, NY 10018