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Investors Pour $437 Billion Into ETFs in 2025 Amid Market Volatility

by Team Lumida
May 26, 2025
in Markets
Reading Time: 4 mins read
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Key Takeaways:

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  • U.S. exchange-traded funds (ETFs) have attracted a record $437 billion in inflows so far this year, driven by investors buying during market selloffs and seeking lower fees and tax advantages compared to mutual funds.
  • Vanguard’s S&P 500 ETF (VOO) has become the world’s largest ETF by assets, with $65 billion in inflows this year, and is on track to break its own annual record by October.
  • Active ETFs, particularly those targeting retirees, continue to gain traction, capturing 30% of new assets despite representing less than 10% of the industry’s total assets.
  • Short-term Treasury ETFs are also popular, reflecting investor defensiveness amid lingering economic uncertainty and attractive yields.

What Happened?

Despite heightened market volatility, U.S. ETFs have seen record inflows in 2025, with investors viewing market selloffs as buying opportunities. Vanguard’s S&P 500 ETF (VOO) has led the surge, benefiting from a 5-to-1 buy-to-sell ratio during April’s market turmoil.

While equity funds have captured the majority of inflows, fixed-income ETFs, particularly short-term Treasury funds, have also gained popularity. BlackRock’s 0-3 Month Treasury Bond ETF, with a 4.7% trailing yield, has attracted nearly $17 billion in inflows, reflecting a defensive stance among investors.

Active ETFs, including JPMorgan’s low-volatility equity fund, have continued to grow in popularity, particularly among retirees seeking income and stability. These funds now account for 30% of ETF inflows, signaling a shift in investor preferences.


Why It Matters?

The record inflows into ETFs highlight their growing appeal as a flexible, cost-effective investment vehicle, particularly during periods of market uncertainty. The shift from mutual funds to ETFs is accelerating, driven by their tax efficiency, liquidity, and adaptability to various market conditions.

The rise of active ETFs underscores a broader trend of investors seeking tailored strategies, such as income generation and volatility reduction, especially among retirees. This shift is reshaping the ETF landscape, with fund managers like Fidelity focusing on active offerings to meet demand.

The popularity of short-term Treasury ETFs reflects ongoing caution among investors, who are balancing equity exposure with defensive fixed-income strategies amid economic uncertainty and elevated interest rates.


What’s Next?

ETF inflows are expected to accelerate further in the second half of the year, historically a period of higher activity. The SEC is also considering approving ETF share classes for existing mutual funds, which could further boost the industry by allowing fund managers to offer popular strategies in an ETF format.

Investors should monitor the continued growth of active ETFs and the evolving balance between equity and fixed-income strategies as market conditions shift. The success of ETFs like VOO and short-term Treasury funds highlights the importance of diversification and adaptability in portfolio management.


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© 2025 Lumida Wealth Management LLC is an SEC registered investment adviser. Privacy Policy. Cookies Policy.
Disclaimer Important Information This site is for informational purposes only. Information presented on this site does not constitute as investment advice.

Lumida Wealth Management LLC (‘Lumida”) is an SEC registered investment adviser. SEC registration does not constitute an endorsement of the firm by the Commission nor does it indicate that the adviser has attained a particular level of skill or ability.

Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
‍Address: Lumida Wealth Management, 25 W 39th Street Suite 700, New York, NY 10018