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Home News Markets

Google’s Big Win Is Even Bigger for Apple

by Team Lumida
September 3, 2025
in Markets
Reading Time: 3 mins read
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Key Takeaways

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  • A federal judge rejected the U.S. government’s core requests in its antitrust case against Google, declining to break up the company or end its default search engine payments to Apple.
  • The ruling preserves a crucial, high-margin revenue stream for Apple, now estimated at over $20 billion annually, which flows almost directly to its bottom line.
  • This is a massive relief for Apple at a vulnerable time, as it faces slowing iPhone growth, heavy AI investment needs, and escalating U.S.-China trade pressures.
  • The judge reasoned that banning the payments would paradoxically strengthen Google and that the rise of new AI-powered search competitors already provides a market-based check on its dominance.

What Happened?
In a significant legal victory for Google and Apple, U.S. District Judge Amit P. Mehta ruled against the government’s proposed remedies in its landmark antitrust case. The decision allows Google to continue its lucrative payments to Apple to be the default search engine on its devices, preserving the status quo for one of the most profitable partnerships in the tech industry.

Why It Matters?
While a clear win for Google in avoiding a forced breakup, the ruling is arguably more critical for Apple. The ~$20 billion in payments represents a significant portion of Apple’s highly profitable Services division (75% gross margin vs. 37% for hardware). Losing this income would have dealt a severe blow to its profitability just as its core iPhone business is stagnating and it needs to fund massive investments in AI to catch up with rivals. For both companies, avoiding this disruption is a best-case scenario.

What’s Next?
Google is not entirely clear of legal challenges, with other cases pending in the U.S. and Europe. Judge Mehta also left the door open to revisiting the payment ban “if competition is not substantially restored” by the other, less severe remedies he imposed. Investors should watch for any potential appeal from the Department of Justice and monitor the competitive impact of emerging AI-native search tools, which played a key role in the judge’s decision.

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Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

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