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Spotify’s New Social Features: A Game-Changer for Podcasters and Musicians

by Team Lumida
July 11, 2024
in Markets
Reading Time: 3 mins read
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Photo by Alexander Shatov on Unsplash

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Key Takeaways

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  1. Spotify launches comments on podcasts, moving towards a social networking model.
  2. CEO Daniel Ek cites TikTok’s influence in enhancing user engagement.
  3. Future features may include comments for music artists, enhancing fan interaction.

What Happened?

Spotify recently introduced comments on podcast episodes, allowing podcasters to engage with listeners directly within the app. This move follows a series of social networking features rolled out over the past year, including a TikTok-like discovery feed, artist profiles for merchandise and concert tickets, and Stories-like posts.

Spotify VP of Podcast Product, Maya Prohovnik, hinted at the possibility of extending comments to music artists, although no official confirmation was given.

Why It Matters?

Spotify’s incremental addition of social features marks a significant shift from being merely a music-streaming app to a comprehensive social networking platform. This evolution aims to increase user engagement, making listeners not just passive consumers but active participants.

By incorporating social networking elements, Spotify competes for user time and advertising dollars traditionally dominated by platforms like Facebook and TikTok. CEO Daniel Ek acknowledged TikTok’s influence, emphasizing the importance of adapting to user preferences to enhance the experience.

What’s Next?

Investors should watch for potential new features like comments on music artist pages, which could further deepen user engagement. Spotify’s strategy could lead to higher user retention and increased ad revenue, positioning it as a formidable player in both the music streaming and social networking spaces.

Source: TechCrunch
Tags: social networkingSpotifyTikTok
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© 2025 Lumida Wealth Management LLC is an SEC registered investment adviser. Privacy Policy. Cookies Policy.
Disclaimer Important Information This site is for informational purposes only. Information presented on this site does not constitute as investment advice.

Lumida Wealth Management LLC (‘Lumida”) is an SEC registered investment adviser. SEC registration does not constitute an endorsement of the firm by the Commission nor does it indicate that the adviser has attained a particular level of skill or ability.

Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

Any subsequent, direct communication by Lumida with a prospective client will be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides.

‍Lead Capture Forms: By submitting your contact information in the forms on this site, you are not obligated to invest in Lumida's product or services.
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