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Home News Crypto

Coinbase Pushes Back as Stablecoin Rewards Face New Regulatory Risk

by Team Lumida
January 12, 2026
in Crypto
Reading Time: 3 mins read
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Coinbase Pushes Beyond Crypto With Prediction Markets and Stocks
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Key Takeaways

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  • Coinbase is warning lawmakers it may withdraw support for a major crypto market-structure bill if stablecoin rewards are restricted.
  • Stablecoin rewards are a meaningful revenue driver for Coinbase, especially tied to USDC balances.
  • Banks are lobbying to curb rewards, arguing they threaten traditional deposits and lending.
  • The dispute risks delaying or derailing crypto legislation in the Senate.

What Happened?

Coinbase is escalating pressure on US lawmakers ahead of a Senate markup of a major crypto market-structure bill, objecting to potential limits on rewards paid to users holding stablecoins. Draft language under discussion could restrict stablecoin rewards to regulated financial institutions, a move backed by banks but opposed by crypto-native firms. Coinbase has warned it may reconsider its support for the bill if restrictions go beyond disclosure requirements, as rewards are central to its stablecoin business model and customer engagement strategy.

Why It Matters?

Stablecoin rewards are a significant economic lever for Coinbase. The exchange earns interest income from reserves backing Circle’s USDC and incentivizes users to hold those balances by offering yield, generating an estimated $1.3 billion in stablecoin-related revenue in 2025. Limiting rewards could reduce user balances, compress revenues, and reshape competitive dynamics across crypto platforms. At a broader level, the dispute exposes growing tension between banks and crypto firms over deposit competition, while also threatening bipartisan momentum behind crypto regulation just months after the passage of the GENIUS Act.

What’s Next?

Attention now turns to the Senate Banking Committee markup, where lawmakers must decide whether to allow platform-based rewards, restrict them to licensed institutions, or reopen issues settled under prior legislation. Any delay or loss of bipartisan support could push passage of the market-structure bill into late 2026 or beyond. For investors, outcomes will directly affect Coinbase’s revenue durability, Circle’s growth trajectory, and the pace at which stablecoins integrate into the broader financial system.

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Lumida's website (referred to herein as the "Website") is limited to the dissemination of general information pertaining to its advisory services, together with access to additional investment-related information, publications, and links. Accordingly, the publication of the Website on the Internet should not be construed by any client and/or prospective client Lumida’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet.

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